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What Does A Videographer Do? How Professionals Make Content

Videographers help brands come to life. See how videographers and an Orange County video production company can help brands thrive

There's no other way to say it: content equals cash. When you have great video content on your website or social media, you have a much greater chance of raking in views and, by extension, money. With a talented videographer, this becomes a breeze. But what does a videographer do?

How can professional videographers help create and market content to help brands grow?

Let's find out.

What Does A Videographer Do?

orange county videographer using camera

A videographer is a professional who specializes in capturing video content.

This can include anything from wedding videos to music videos to television news segments. The videographer is responsible for setting up and operating the video recording equipment and editing and producing the final product.

For example, commercials are a common type of video content that videographers work on. They may be hired by advertising agencies or directly by the brand to create a commercial to promote a product or service.

The videographer is responsible for planning and executing the shoot. Responsibilities may include scouting locations, setting up and operating the video equipment, and directing actors or other talents.

The videographer may also be involved in post-production work, such as editing and adding special effects to the commercial. As a Fullerton video production company in Orange County, Ricky Zollinger Media does everything to help brands and businesses thrive with great content.

Typical Video Production Services

There are a variety of video production services that you can use to produce professional videos.

Some examples include:

With videographers in Orange County at RZM, clients can take heart knowing that we'll be cooking up great ideas, helping write scripts, and ensuring that videos are attractive, engaging, and effective.

How A Video Production Company Can Help You Get Clients

fullerton videographer shooting commercial

Content marketing is a fantastic way to connect with your target audience. As such, videographers can help bridge that gap between brands and leads. 

Let's take a look at real estate as an example.

Ricky Zollinger Media has made great headway into the real estate industry with a few great clients. They didn't have to reinvent themselves; they merely had to tweak and tailor their content to their target audience. The rest was history.

Video production companies can help real estate agents get clients by creating professional, high-quality videos that showcase their properties and services. These videos can be used in a variety of ways, including:

With these simple ideas, a video production company and a determined real estate agent can move mountains. And sell properties.

Videographer vs. Cinematographer: What's The Difference?

A videographer is a professional who creates video content, typically for commercial or personal use. This could include creating videos for events, documentaries, TV shows, commercials, and more. A videographer may work on a freelance basis or for a production company.

On the other hand, a cinematographer is a professional who specializes in creating visual content specifically for film. This includes working with the director to plan and execute the visual style of a movie and operating the camera during filming.

Generally, a videographer is more focused on creating video content for various platforms, while a cinematographer is explicitly focused on creating content for film. However, there is a significant overlap between the two professions, and many professionals may work as both videographers and cinematographers.

Both roles involve technical expertise and an artistic eye, but the scope of their work and the specific responsibilities can differ.

Videographers And Social Media Strategies

Having a fabulous social media presence is everything these days. And videographers can help make your page shine with quality content.

Videographers can help with social media posts by creating short, attention-grabbing videos that can be shared on platforms such as Instagram, Facebook, and Twitter. These videos can promote a brand, product, or service, share information, and engage followers.

Videographers can work with social media managers or marketers to plan and execute a video shoot that aligns with the brand's messaging and aesthetic.

They can also edit and produce the final video, ensuring it is high-quality and visually appealing. In addition to creating original content, videographers can repurpose existing footage for social media use. For example, they might take a longer video and edit it into shorter, more shareable clips.

Take Your Video Production To The Next Level With Ricky Zollinger Media

camera used by orange county video production company ricky zollinger media

As an Orange County video production company, RZM is at the forefront of crafting cohesive marketing, content, and social media strategies.

Whether it's real estate, marketing a new food product, or getting your name out there, Orange County videographers are here to help you connect with your audience in a big way.