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Real Estate Social Media Posts: Find Your Home On Social Media

Real estate social media posts make waves. People want the best of the best when buying or selling a home. We'll show you how to post and start raking in those real estate referrals in no time

Are you a real estate agent who uses social media to find homes for your clients? If so, you may want to know how to use social media to find homes, clients, and more. Here we'll discuss tips for creating real estate social media posts to help people find homes and ensure you're getting the most out of your efforts.

Plus, we'll let you in on how videographers can help you tip the scales in your favor in the real estate business.

Why Should Real Estate Agents Use Social Media In The First Place?

two real estate agents posting on social media

There are several reasons why real estate agents should use social media:

Overall, using social media can be a valuable part of a real estate agent's marketing strategy, helping them reach more people, build their brand, and generate leads.

How To Make Great Real Estate Social Media Posts

There are a few key strategies you can use to make good real estate social media posts:

Use high-quality photos and videos

Visual content is essential on social media, especially regarding real estate. Make sure to use high-quality photos and videos to showcase properties and give potential buyers a good sense of what they would be getting.

Use hashtags

Yes, hashtags work. So start taking advantage of them! Hashtags can help your posts reach a wider audience on social media. Use relevant hashtags such as #realestate, #homesforsale, or #justlisted.

Include calls to action

Make sure to include calls to action (CTAs) in your posts, such as "Call now to schedule a showing!" or "DM us for more information." This will encourage people to take action and get in touch with you. Make them want to visti your site and explore what you have to offer.

Share helpful resources

In addition to promoting specific properties, you can also share helpful resources and tips for buyers and sellers. This can include articles about the local market, home improvement ideas, or financial advice.

Engage with your followers

Social media is a great way to connect with potential clients and build relationships. Make sure to respond to comments and messages, and engage with other users by liking and commenting on their posts. While responding to everyone may seem like it'll take a while, we promise it's worth it. Everyone will remember a positive interaction.

What Social Media Platform Should A Real Estate Agent Use?

real estate clients viewing video shot by fullerton video production company

Several social media platforms can be effective for real estate agents, including:

Ultimately, the best social media platform for a real estate agent will depend on their target audience and their personal preferences. Try out multiple platforms and see which one works best for you.

A Note On Instagram Reels

Instagram Reels is a feature on Instagram that allows users to create and share short, looping videos. It can be helpful for real estate agents to attract and engage with potential clients.

By engaging with your audience and showcasing different properties via Instagram Reels, you're giving people an intimate look into the real estate business.

TikTok Vs. Instagram: Which Is Best For Realtors?

TikTok and Instagram can be effective platforms for real estate agents to advertise their businesses. But which is best for you depends on your target audience and personal preferences.

Ultimately, trying both platforms may be helpful, and see which works best for you. You may also find that using both platforms can help you reach a wider audience and generate more leads.

So, why not invest in both social media strategies?

How Social Media Helps Real Estate Agents

los angeles real estate agent shaking hands with customer

Once you've chosen your social media platform(s) of choice, it's time to see how your content creation and marketing strategies work in your favor.

Real Estate Referrals

In real estate, a referral is when a current or past client recommends you to someone they know who requires real estate services.

For example, if a client has had a positive experience working with you, they may recommend you to a friend or family member looking to buy or sell a house.

Referrals are a powerful source of new business for real estate agents because they come from a trusted source. When someone is referred to you by a current or past client, they are more likely to consider working with you because they know that you have already helped someone they know and trust.

What gets you referrals? You must provide excellent service and build strong relationships with your clients. This will increase the chances that they will be willing to recommend you to others. Once those referrals start rolling in, you're doing something right.

Generating Leads

Lead generation in real estate is the process of attracting potential clients to your business.

This includes attracting people interested in buying or selling a home and other real estate professionals interested in working with you or referring business to you. Social media posts give realtors a great way to generate leads and help people sell or buy homes. Plus, it adds a human element that ads on TV just can't replicate.


Networking in the real estate business refers to building relationships with other professionals and potential clients in the industry. Networking can help real estate agents find new clients, stay up-to-date on industry trends, and develop their professional network.

For example, realtors can attend industry events, join industry groups like the National Association of Realtors (NAR), and participate in other online groups.

Using Video Content To Help Real Estate Agents Connect With Clients

fullerton videographer filming real estate social media content

Real estate agents need not go it alone when navigating the choppy waters of social media. For great results, consulting a Los Angeles video production company like Ricky Zollinger Media is a foolproof way of getting attention.

A videographer can help real estate agents market themselves on social media. Visual content, particularly video, is very effective for marketing on social media, and a videographer can help create high-quality videos that showcase properties and highlight the agent's expertise.

Video shoots can help increase leads in real estate marketing by creating a personal connection with potential buyers or renters. By including interviews with the seller or real estate agent or by showcasing the property through the eyes of a potential buyer or renter, a video can help create an emotional connection and increase the likelihood of a sale or rental. Show people you're genuine, know what you're talking about, and can be trusted.

How Videographers Can Help Create Social Media Marketing Content

There are several ways that a videographer can help a real estate agent market themselves on social media, including:

In addition to showcasing the property itself, a video shoot can also highlight the surrounding neighborhood, local amenities, and other features that make the property desirable. By providing potential buyers with a comprehensive view of the property and its surroundings, a video shoot can help increase interest and generate leads.

Overall, a videographer can be a valuable asset for real estate agents looking to market themselves on social media. A videographer can help the agent attract and engage with potential clients and build their brand by creating high-quality video content.

Finding Your New Home On Social Media With Ricky Zollinger Media

orange county luxury homes posted on real estate social media posts

Don't squander valuable opportunities by letting your social media accounts lie dormant. It's time to do something about it! Great real estate social media posts are right on the horizon. With RZM, they're well within reach.

Why sell yourself short?

Get in touch with Ricky Zollinger Media today for comprehensive marketing, advertising, and social media strategies to make you stand out. Start helping people find their dream home!