Going viral is how people get millions of views, clicks, and engagements. But what does it really mean to go viral, and what are some key ways to increase views on your content?
Let's learn more about going viral, what it means, and how you can dominate social media platforms with great brand messaging.
Going viral refers to the rapid spread of content, like a video, image, or news article, online through social media and other platforms.
When something goes viral, it’s shared and re-shared by many people, often in a short period, and can reach a massive and potentially global audience.
The term "viral" describes this rapid and widespread dissemination of content because it can spread like a virus. In short, it quickly reaches many people through various channels and forms of communication.
Fair warning, though: going viral can be a positive or negative phenomenon. It depends on the content and its impact. We've all seen plenty of videos in the former and latter categories.
The frequency of your content posting will depend on various factors, including the platform you are using, the type of content you are posting, and your audience. Here are a few general guidelines for how often you should post content online:
Ultimately, the most important thing is to focus on creating content that resonates with your audience. If you can consistently produce content your audience enjoys and finds valuable, you'll be more likely to get views on your content regardless of how often you post.
Speed and volume can be essential factors in content creation and posting online, as they can influence the reach and engagement of your content. Here are a few ways speed and volume can impact your online content.
Posting content quickly can be beneficial, like when you want to capitalize on a trending topic or news event.
By posting content quickly, you can get your brand in front of a larger audience and drive more traffic and engagement to your site. However, it's important to keep in mind that speed should not come at the expense of quality. With videographers in Fullerton, you can easily achieve a fantastic balance between the two.
Posting a large volume of content can increase your visibility and reach on social media platforms.
By consistently posting new content, you can keep your followers engaged and encourage them to return to your page for more.
Overall, it’s vital to produce content that your audience finds valuable and enjoyable.
One of our favorite clients we love working with is L.A. real estate agent Taya DiCarlo. She's a real estate agent with a gift for creating content that gets clicks.
She's mastered the art of speed and volume, along with divulging inside information and tips about real estate. People love a peek behind the curtain. Plus, real estate is a great subject to post about because people have a ton of connections to homes.
For example, people are often interested in learning about properties for sale, particularly in their local area. Posts about real estate can therefore be of interest to a wide audience.
Or take into account the emotional and visual appeal that homes have when posting real estate content.
Real estate posts often feature attractive photos of properties, which can be visually appealing and help to draw attention to the post.
Likewise, people often have strong emotional connections to their homes and are interested in learning about properties that might meet their needs or match their lifestyles. Posts about real estate can tap into these emotions and be more engaging.
Taya does a fantastic job of combining all of these elements into TikToks and Instagram Reels that can garner a ton of views. Volume, speed, and quality form a trifecta that can't lose. Oh, and she has some great video scripts, too.
She’s gained over 35,000 followers due to posting a ton of content quickly. If that’s not a testament to her ability to post with volume and speed in mind, we don’t know what is.
TikTok is an excellent example of a social media platform that brands can use to go viral. But going viral on TikTok can be challenging. Some certain factors contribute to a video's success on the platform.
Here are a few tips that may help increase the chances of your TikTok videos going viral:
It's important to note that going viral on TikTok is not guaranteed and can often be a matter of luck. But the most important thing is to create content you enjoy making that resonates with your audience. And posting often!
If you want to go viral (who doesn’t?) and work with a Fullerton video production company that knows how to master social media posting, Ricky Zollinger Media (RZM) can help your brand stand out from the crowd.
With clients like Guayaki, Bomani, Super Coffee, and TRUFF, Orange County videographers at RZM can help you scale your content from ideas to quality posts. While going viral can be random, we can ensure that your content is high-quality and primed for any social media platform, ready to connect with your audience.
We’ve seen many clients who let their social media presence stagnate because they nitpick things, delaying the entire posting process. Don’t make the same mistakes! The successful ones, like Taya DiCarlo, know their lane, stick to it, and post.
Stop putting out subpar content; work with RZM to inject excitement and new ideas into your business plans.