Whether you're looking to scale content or build trust with customers, building audience engagement is a surefire way to turn heads and rake in conversions.
Want the key to audience engagement? Here you go.
So you want to make your brand more engaging for your audience? No problem! Here are some fun ways to get folks excited about what you're offering. Use these tips the next time you start marketing content.
People love a good competition, so consider hosting a contest with a fun prize. Whether it's a photo contest, trivia challenge, or something else, your audience will love getting in on the action.
Encourage your audience to participate in a fun, branded challenge they can share on their social media accounts.
Everyone loves a good deal. Consider offering a discount on your products or services to incentivize your audience to engage with your brand.
Influencer marketing is so powerful. Partnering with popular influencers in your industry can help you reach a wider audience and build engagement with your brand.
Encourage your audience to share their experiences with your brand and then repost the best content on your social media channels.
For example, allow users to do a TikTok Duet with your initial video. This can blend in with social media challenges and user-generated content, so it's a great option.
TikTok Duet is a feature that allows users to create a split-screen video with another user's video. This feature allows two users to create a new video by combining their own footage with an existing video on the platform. It's a great way to go viral.
The Duet feature is often comedic and has people singing or dancing along with popular TikTok trends. Perhaps most important, it's great for collaborating with another user to create new content.
That's why it's great for humanizing your brand. Humor is such a powerful tool to use.
Users record their own footage, which will combine with the original video in a split-screen format. The resulting duet video can then be shared with the TikTok community, where it can be seen, liked, and shared by other users.
Memes are a fun and lighthearted way to engage with your audience. Consider creating some branded memes to share on your social media channels.
Don't underestimate the sheer power of meme marketing in this day and age!
Whether in-person or virtual, hosting a live event is a great way to build excitement and engagement around your brand. Plus, you meet face-to-face with potential clients and customers. And that goes a long way toward building trust.
Consider offering your audience exclusive access to your products or services. Whether through a VIP program, early access to new releases, or something else.
The goal is to make your brand more approachable and relatable to your audience. So have fun with it. If you're enjoying the process, chances are your audience will too.
But sometimes, brands go in the opposite direction. And, let's face it, it can be a train wreck.
Listen, brand engagement can be easy, and it can be difficult. It all depends on what you're doing. And a lot of the time, we see brands making some serious blunders and shooting themselves in the foot.
Here are a few classic examples of what not to do regarding audience engagement.
Brands often make assumptions about their target audience without taking the time to understand their wants, needs, and interests. As you can imagine, this is a disaster.
Already they're playing with a terrible hand of cards.
Ignorance of the audience leads to a massive disconnect between the brand and its audience, resulting in low (or nonexistent) engagement.
Not all audience members are the same, and a one-size-fits-all approach to engagement will not work.
Brands need to segment their audience and tailor their engagement strategies to meet the unique needs of each group. Sometimes you have different age groups. We know that baby boomers and members of Gen Z will likely respond differently to the same content. Keep this in mind when posting or filming your site's videos.
Audiences can sense when a brand is inauthentic or insincere. It's like sharks smelling blood in the water.
Lack of transparency directly leads to a lack of trust and low engagement. Why trust a brand that doesn't come across as genuine?
Brands need to be transparent and genuine in their interactions with their audience to build strong relationships.
Brands often make the mistake of ignoring feedback from their audience. Listening to feedback and incorporating it into engagement strategies can help build stronger relationships with the audience and increase engagement.
We've already talked about the importance of visual storytelling.
Storytelling is a powerful tool for engaging an audience. Brands that fail to incorporate storytelling into their engagement strategies miss out on an opportunity to connect with their audience on an emotional level.
Plus, if you're telling boring stories, your audience will feel it and won't feel compelled to engage. Make the user experience something people look forward to.
Brands often think they must constantly produce and distribute new content to keep their audience engaged. While we love posting all the time, there are some caveats. This can have the opposite effect and lead to audience fatigue sometimes. Find a balance and only produce and share relevant and valuable content with their audience.
The last thing you want is your audience to get ad fatigue or think of your page as spammy.
We have a ton of clients who ask, "should I post my brand's content on my personal pages?"
Here's a great example of why you should start posting branded content to your personal social media accounts.
If someone you went to high school with sees you post brand content from your company, they'll be more inclined to check it out.
They already trust you on some level based on your history. You could turn that old friendship into a fruitful business partnership.
If someone is already following your personal Instagram page, chances are they like you and are interested in your content. It's time to start posting your company videos to your personal accounts!
Many brands excel at engaging their audience, but here are a few examples of brands that stand out.
The key to successful audience engagement is understanding what your audience cares about and finding creative ways to tap into those passions.
Want to start making a difference in your industry? It's time to start engaging with your audience using video, social media, digital marketing, and content creation.
At Ricky Zollinger Media, we've had our fair share of success stories with clients. Brands like Panda Express, Guayaki, Vacadillos, and more have thrived using our brand tips.
As an Orange County video production company, we have a fantastic chance to help local and national brands achieve transparency, likeability, and sales.
Want in on the success? Get in contact with us today to start changing the face of your brand. Your customers will thank you for it.