Professional Video Production: Why You Need It And How To Get It

Video is one of the most powerful and popular forms of marketing today. According to a report by HubSpot, 91% of businesses use video as a marketing tool, 96% of marketers say video is an essential part of their strategy, and 92% of marketers plan to increase or maintain their video budget. But not all videos are created equal. You need professional video production to stand out from the crowd and achieve your business goals.

Professional video production can help you increase brand awareness, engage your audience, generate leads, and boost sales. It can also help you avoid the common challenges and pitfalls of DIY video production, such as poor quality, inconsistency, or irrelevance.

This article will explain what professional video production is, why it is vital for your business, how to find the best video production company, and how to work with them to create fantastic video content.

Ready to take your video marketing to the next level? Read on!

What is Professional Video Production?

Professional video production is creating video content customized to your specific needs, goals, budget, and audience. It involves a team of experts who can handle every aspect of the video project, from scripting, shooting, editing, and distributing.

There are different types of professional video production, depending on the purpose and format of the video content. Here are some examples:

Commercial videos: these are videos that promote your products or services to potential customers. They can be used for TV ads, online ads, landing pages, product demos, testimonials, etc.
Corporate videos: these are videos that communicate your brand values, mission, vision, culture, or achievements to internal or external stakeholders. They can be used for company overviews, employee training, recruitment, CSR initiatives, etc.
Event videos: these capture the highlights, testimonials, or behind-the-scenes of your live or virtual events. They can be used for webinars, conferences, trade shows, workshops, etc.
Educational videos: these are videos that teach, train, or inform your audience about a topic related to your industry or niche. They can be used for tutorials, courses, webinars, FAQs, etc.
Social media videos: these are videos that engage your followers, fans, or prospects on various social media platforms. They can be used for stories, reels, live streams, posts, etc.

Each type of professional video production has its own benefits and challenges.

For example, commercial videos can help you increase your conversions and sales, but they also require a lot of creativity and persuasion. Corporate videos can help you build trust and loyalty with your stakeholders, but they also require a lot of professionalism and quality.

Social media videos can help you grow your reach and engagement, but they also require a lot of consistency and relevance.

To create compelling video content for each type of professional video production, you need to consider the following elements:

The goal: what do you want to achieve with your video content? What is the main message or call to action that you want to convey?
The audience: who are you targeting with your video content? What are their needs, preferences, and pain points? How do they consume video content?
The platform: where are you going to distribute your video content? What are the best practices and specifications for each platform? How will you optimize your video content for each platform?
The style: what is the tone and mood of your video content? What is the visual and audio quality of your video content? How will you make your video content stand out from the rest?
The budget: how much will you spend on your video content? How will you allocate your resources and time for each stage of the video production process?

These elements will help you define the scope and direction of your professional video production project. They will also help you communicate effectively with your professional video production company.

Why is Professional Video Production Important for Your Business?

shooting a commercial from professional video production in orange county

Professional video production is essential for your business because it can help you achieve various benefits that DIY video production cannot.

Here are some of the benefits of professional video production for your business:

Brand Awareness: Professional video production can help you reach more people, increase visibility, and differentiate yourself from competitors.
Audience Engagement: Professional video production can help you capture attention, evoke emotions, and inspire actions from your viewers.
Lead Generation: Professional video production can help you attract, nurture, and convert more leads into customers. According to a study by OptinMonster, 93% of marketers say that video has helped them generate leads.
Customer Retention: Professional video production can help you keep and delight your existing customers. You can use video content to offer customer service, education, feedback, or recognition.
Competitive Edge: Professional video production can help you achieve and sustain a lead over your competitors. You can use video content to showcase your unique value proposition, demonstrate your creativity, or display your social proof.

As you can see, professional video production can help you grow your business in many ways. But to enjoy these benefits, you must find the best professional video production company for your project.

What are the Challenges and Pitfalls of DIY Video Production?

Video content is one of the most powerful and effective ways to communicate your brand, message, or story to your audience. However, creating high-quality and engaging video content is not as easy as it may seem.

Many businesses and individuals want to do it themselves, thinking they can save money, time, or hassle. However, DIY video production comes with many challenges and pitfalls that can and compromise your video content's quality, effectiveness, and impact. Perhaps the biggest pitfall of DIY video production is simply a lack of skills. Let’s explore.

Lack of skills

Video production is a complex and multifaceted process that involves many different aspects, such as:

Scripting: Write a clear, concise, and compelling script that captures your message, tone, and purpose.
Shooting: setting up the camera, lighting, sound, and framing to capture the best possible footage.
Editing: cutting, trimming, arranging, and enhancing the footage to create a coherent and smooth narrative.
Distributing: uploading, optimizing, and promoting the video to reach your target audience.

These aspects require a lot of technical knowledge, creativity, and experience that most DIY video producers do not have. As a result, DIY video production may result in poor quality, inconsistency, or irrelevance of the video content that does not match your vision or goals.

Without proper scripting, shooting, editing, and distributing skills, you may end up with a video that is:

Too long or too short: you may ramble on or skip essential details that could affect the credibility or persuasiveness of your testimonial.
Too dark or too bright: you may record your video in a poorly lit environment, making it hard to see your face or expressions.
Too noisy or too quiet: you could record your video in a noisy background, which makes it hard to hear your voice or words.
Too shaky or too static: you may record their video with an unstable or fixed camera angle that makes it hard to follow your movements or gestures.

That's why working with seasoned professionals who know their way around high-tech equipment is so important. Let's explore further.

How Can You Find the Best Professional Video Production Company?

If you have decided to hire a professional video production company to create your video content, you may wonder how to find the best one for your business. Many professional video production companies are out there, but not all of them may suit your specific needs, goals, budget, and timeline.

Therefore, it is crucial to do some research and comparison before you choose the best professional video production company for your business. Here are some of the factors that you should consider when looking for the best professional video production company:

Portfolio

One of the first things you should look at when searching for the best professional video production company is their portfolio.

Their portfolio is a collection of their previous work samples that showcase their style, quality, and diversity of video content. By looking at their portfolio, you can get a sense of their:

Expertise: what kind of video content do they specialize in? Do they have experience creating video content for your industry, niche, or audience?
Creativity: how original, innovative, and engaging are their video content? Do they use different techniques, formats, or elements to make their video content stand out?
Quality: how professional, polished, and flawless is their video content? Do they use high-quality equipment, software, and techniques to produce their video content?

You can usually find their portfolio on their website or social media platforms. You can also ask them to provide relevant work samples that match your requirements or preferences.

Reviews

Another thing you should look at when searching for the best professional video production company is their reviews.

Their reviews are the feedback or ratings that they have received from their previous or current customers. By reading their reviews, you can get a sense of their:

Reputation: how well-known, respected, and trusted are they in the market? Do they have any awards, recognitions, or certifications that prove their credibility and authority?
Reliability: how dependable, punctual, and responsive are they? Do they deliver their work on time, within budget, and according to specifications?
Satisfaction: how happy, pleased, and impressed are their customers with their work? Do they meet or exceed their expectations and objectives?

You can usually find their reviews on their website or online platforms such as Google My Business or Yelp. You can also ask them to provide references or testimonials from their previous or current customers.

Services

Another thing you should look at when searching for the best professional video production company is their services.

Their services are the range of services that they offer to create your video content. By comparing their services, you can get a sense of their:

Scope: what kind of video content do they offer? Do they offer different types of video content, such as explainer videos, testimonial videos, product videos, etc.?
Process: what steps do they follow to create your video content? Do they offer pre-production services such as scripting, storyboarding, casting, etc.? Do they offer post-production services such as editing, animation, voice-over, etc.?
Support: what kind of support do they provide during and after the video production process? Do they offer consultation services such as strategy development, market research, distribution planning, etc.? Do they offer maintenance services such as updates, revisions, analytics, etc.?

You can also ask them to provide you with a detailed proposal or quote that outlines their services for your video project.

Prices

Another thing you should look at when searching for the best professional video production company in Orange County and beyond is their prices. Their prices are the fees that they charge for their services to create your video content. By comparing their prices, you can get a sense of their:

Value: how much value do they offer for your money? Do they provide high-quality and compelling video content that matches your goal, budget, timeline, and expectations?
Transparency: how clear and honest are they about their prices? Do they provide a breakdown of their prices for each service or deliverable? Do they include any hidden fees or charges?
Flexibility: how flexible and negotiable are they about their prices? Do they offer different packages or options that suit your needs and preferences? Do they offer any discounts or incentives?

You can ask them to provide you with a customized estimate or invoice that reflects your specific requirements and expectations.

How Can You Prepare for Your Professional Video Production Project?

Once you have found the best professional video production company for your business, you may be eager to start your video production project as soon as possible.

However, before you jump into the video production process, you must do some preparation work to ensure your video project runs smoothly and successfully. Here are some of the steps that you should follow to prepare for your professional video production project.

Define your goal

The first step that you should take to prepare for your professional video production project is to define your goal.

Your goal is what you want to achieve with your video content. It should be clear, specific, measurable, achievable, relevant, and time-bound.

By defining your goal, you can:

Align your video content with your business objectives and strategies.
Identify your target audience and their needs, preferences, and expectations.
Craft your message and call to action that resonate with your audience and motivate them to take action.
Evaluate your video performance and impact based on your desired outcomes.

For example, suppose you want to create video content for your new product launch. Your goal could be something like:

Increase awareness of your new product among your existing and potential customers by 50% in the next three months.
Generate 1000 leads and 200 sales from your new product in the next six months.
Increase customer satisfaction and loyalty by 20% in the next year.

Define your budget

The second step that you should take to prepare for your professional video production project is to define your budget.

Your budget is how much you are willing to spend on your video content. It should be realistic, reasonable, and flexible.

By defining your budget, you can:

Find the best professional video production company that fits your budget and offers the best value for your money.
Plan and allocate your resources and expenses for each aspect of your video project.
Negotiate and agree on the prices and payment terms with your professional video production company.
Measure your return on investment based on the revenue and profit generated from your video content.

For example, suppose that you have a budget of $10,000 for your new product launch video. You could break down your budget into different categories, such as:

Pre-production: $2,000 for scripting, storyboarding, casting, location scouting, etc.
Production: $5,000 for shooting, lighting, sound, equipment rental, etc.
Post-production: $2,000 for editing, animation, voice-over, music, etc.
Distribution: $1,000 for uploading, optimizing, promoting, etc.

Define your timeline

The third step that you should take to prepare for your professional video production project is to define your timeline.

Your timeline is when you need your video content. It should be realistic, reasonable, and flexible.

By defining your timeline, you can:

Find the best professional video production company to meet your deadline and deliver your video content on time.
Plan and schedule your tasks and milestones for each aspect of your video project.
Communicate and coordinate with your professional video production company on the progress and status of your video project.
Distribute and launch your video content at the optimal time and frequency to reach your target audience.

For example, suppose you need your new product launch video by the end of June. You could break down your timeline into different phases, such as:

Pre-production: two weeks in April for scripting, storyboarding, casting, location scouting, etc.
Production: one week in May for shooting, lighting, sound, equipment rental, etc.
Post-production: two weeks in June for editing, animation, voice-over, music, etc.
Distribution: one week in June for uploading, optimizing, promoting, etc.

Define your expectations

The fourth step that you should take to prepare for your professional video production project is to define your expectations.

Your expectations are the deliverables that you expect from a professional video production company.

How Can You Work with Your Professional Video Production Company?

being filmed for professional video production in orange county

After preparing for your professional video production project, you can start working with your professional video production company.

Working with a professional video production company can be a rewarding and enjoyable experience. Still, it can also be challenging and stressful if you do not know how to work with them effectively.

Therefore, it is essential to follow some tips and best practices to ensure a smooth and successful collaboration with your professional video production company.

Here are some of the tips that you should follow to work with your professional video production company.

Be clear

The first tip you should follow to work with your professional video production company is to be clear. Being clear means communicating your goal, budget, timeline, and expectations clearly and consistently with your professional video production company. By being clear, you can:

Avoid any misunderstandings, confusion, or conflicts arising from unclear or inconsistent communication.
Ensure that your professional video production company understands your vision, needs, and preferences for your video content.
Provide them with the necessary information, guidance, and feedback to create your video content.

You should be clear about:

Your goal: what do you want to achieve with your video content? Who is your target audience? What is your message? What is your call to action?
Your budget: how much are you willing to spend on your video content? How will you measure your return on investment?
Your timeline: when do you need your video content? How long will it take to produce it? How will you distribute it?
Your expectations: what are the deliverables that you expect from the professional video production company? How will you communicate with them? How will you provide feedback or revisions?

Be collaborative

The second tip you should follow to work with your professional video production company is collaboration.

Being collaborative means involving your professional video production company in the planning, execution, and management of your video project.

By being collaborative, you can:

Leverage their expertise, creativity, and experience to create high-quality, engaging video content.
Incorporate their suggestions, opinions, and insights into your video content.
Build a strong and trusting relationship with your professional video production company.

You should be collaborative by:

Asking them for their input on the script, storyboard, cast, location, etc.
Listening to their advice on the best shooting, lighting, sound, editing, animation, voice-over, music, etc.
Working with them as a team to achieve your common goal.

Be flexible

The third tip you should follow to work with your professional video production company is to be flexible.

Being flexible means being open to changes, adjustments, or improvements that may arise during the video production process.

By being flexible, you can:

Adapt to any unforeseen circumstances or challenges that may affect your video project.
Improve the quality, effectiveness, and impact of your video content.
Trust your professional video production company to deliver the best results for you.

You should be flexible by:

Allowing them to make minor changes or tweaks to the script, storyboard, cast, location, etc.
Accepting their feedback or suggestions on improving or enhancing your video content.
Respecting their professional judgment and decisions on the final cut of your video content.

Conclusion

You’ve seen how professional video production can make a huge difference for your business. It can help you attract more customers, increase sales, and grow your brand. But you don’t want to waste your time and money on amateur or mediocre videos. You want the best of the best.

You want us at Ricky Zollinger Media! We’re a team of creative and talented professionals who love what we do and do it well. We have years of experience producing amazing videos for all kinds of businesses.

We can handle any type of video project from start to finish. We can help you with everything, from writing the script to filming the scenes to editing the final product. We use the latest technology and techniques to ensure the highest quality and performance of your videos.

But don’t just take our word for it. See for yourself the awesome videos we have created for our happy clients.