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The Impact of Video Length on Engagement: Long-Form vs Short-Form

Long-form or short-form? Which type of video content is better for your business? Dive into the pros and cons of each, learn what people prefer, and get examples of both. Plus, learn how to create engaging videos with the help of RZM!

Today, we're going to dive into the world of long-form vs. short-form video content. If you're unfamiliar with these terms, don't worry - we'll explain everything in detail.

It's essential to understand the impact of video length on engagement. As we know, video content is king today, and it's crucial to grab your audience's attention quickly and keep it throughout the video.

That's why it's essential to understand the differences between long-form and short-form video content. Let’s check it out.

What is Long-Form vs. Short-Form Content?

Now, let's start with the basics.

Long-form and short-form content are two types of content that differ in length and purpose. Long-form content is typically longer than 1,000 words or more and provides in-depth information on a specific topic. It could be an article, whitepaper, case study, or even a video that goes into great detail about a particular subject.

On the other hand, short-form content is precisely what it sounds like - it's content that is short and sweet. It can range from a few seconds to a couple of minutes and is created with the aim of quickly capturing the viewer's attention. Examples of short-form content include social media posts, short videos, and infographics.

Both types of content have their own advantages and disadvantages, and choosing the right one depends on your goals and the audience you're targeting.

Let's take a closer look at some examples of long-form vs. short-form content to get a better understanding.

Long-form content

Short-form content

Don’t worry; we’ll go into more detail a little later.

Is Short-Form or Long-Form Content Better?

man filming short-form video content for marketing

When creating video content, there are different opinions on which is better: long-form or short-form.

Let's take a look at some pros and cons of each.

Pros and Cons of Long-Form Content

Long-form content is typically over 10 minutes long and can provide a lot of detailed information. It can also help establish your brand as a definitive voice in your field. However, long-form content may not hold the viewer's attention for the entire duration, resulting in lower engagement rates.

Pros and Cons of Short-Form Content

Conversely, short-form content is usually less than 2 minutes long and can be more attention-grabbing. It is also more likely to be shared on social media platforms. However, it can be challenging to provide in-depth information in such a short amount of time.

Which is Better: Long-Form or Short-Form Content?

The answer to this question ultimately depends on your business goals and audience. If you want to establish your brand as an expert in your industry, long-form content may be the way to go. If you’re a real estate agent in Orange County doling out some in-detail tips and tricks, a comprehensive long-form video may be a great option.

But if you want to attract and engage a wider audience, short-form content may be more effective.

Ultimately, it's essential to experiment with both long-form and short-form content and see what works best for your business.

Do People Prefer Short-Form Content?

As we said, if you want to engage with a wider audience. But why?

People often have a short attention span when it comes to video content. That's why short-form content has become popular, especially on social media platforms like TikTok and Instagram. But does that mean people prefer short-form content over long-form content?

Overview of consumer behavior toward long-form and short-form content

Consumers' behavior towards long-form and short-form content varies.

Some people prefer watching longer videos that provide more information, while others like to consume content that's quick and easy to digest. It ultimately depends on the individual's preferences and the type of content they are interested in.

Statistics on engagement with long-form and short-form content

According to a study by Wistia, videos that are under two minutes long have the highest engagement rates.

However, that doesn't mean longer videos can't be successful. In fact, the study found that videos that are 6-12 minutes long can have higher engagement rates than videos that are 2-6 minutes long.

Reasons why people prefer short-form content

There are a few reasons why people might prefer short-form content. One reason is that it's easier to consume on-the-go or during short breaks. Short-form content can be more entertaining and less overwhelming than longer content. Additionally, shorter videos tend to have a higher shareability factor, making them more likely to go viral on social media.

While short-form content may be more popular, long-form content can still be successful if it's engaging and informative. It's essential to consider the audience's preferences and the goals of the video before deciding on the video's length.

What is Considered Long-Form Content?

Let's dive into what precisely long-form content is. Long-form content takes more time to read, watch, or listen to. Usually, this means it's over 1,500 words or longer than 10 minutes for videos or podcasts.

But remember that it's not just about the length - it's also about the depth and value of the content.

There are different types of long-form content, such as blog posts, e-books, whitepapers, case studies, and even some social media posts that are longer than usual.

For instance, a comprehensive guide on a particular topic (like this one!) that offers in-depth research, analysis, and unique insights could be considered long-form content.

What is Considered Short-Form Content?

woman in coffeeshop filming short-form video content

Moving on to short-form content, let's look at what's considered short-form and some examples. Short-form content is typically defined as any content that is under five minutes in length. This can include social media posts, advertisements, and even some YouTube videos. Some common types of short-form content include memes, gifs, and snackable videos.

Here are a few examples of short-form content:

Short-form content can be great for capturing people's attention quickly and concisely delivering a message.

Wrapping Things Up

So there you have it – the impact of video length on engagement regarding long-form vs. short-form content.

Let's quickly recap some of the key points we covered:

It's vital for businesses and marketers to carefully consider their approach to long-form and short-form content, taking into account the needs and preferences of their audience. By creating high-quality content that resonates with viewers, you can boost engagement and drive success for your brand.

So, what's your strategy for long-form vs short-form content? Are you ready to experiment with different video lengths and formats?

Our team of experts can help you determine the best approach to video content for your business or brand. Contact us today to learn more and start creating videos that will engage your audience and drive growth for your business.