Let's get this out of the way: you must stop shooting horizontal videos. They used to be our go-to, but it's time for a shift. We're stepping into the world of vertical video.
It's all about the shift to mobile devices, the screens we carry with us. They've become our primary platform for video consumption.
Now, why make the change to vertical? Stick around to discover the allure of vertical video and why it's the way forward. It's going to be an enlightening and informative exploration.
Let's dive deeper into the shifting sands of video consumption. Mobile devices are the new powerhouses for video viewing, and they're taking center stage.
Regarding user-friendliness on mobile screens, horizontal videos are like a square peg in a round hole. We'll break it down and explain why vertical videos are a snug fit for these screens.
Picture this—94% of users hold their smartphones vertically. It's the natural way we engage with our handheld screens. And when it comes to user-generated videos, a whopping 57% are crafted in the vertical format. You can see why shooting wide, horizontal videos is a no-go.
It's not just about the numbers; it's about ergonomic harmony. Vertical videos seamlessly blend into the mobile user experience, a realm that accounts for 57% of all worldwide video plays.
Vertical videos have an innate ability to draw viewers in. This immersive quality holds a special allure for younger generations, capturing their attention in ways that horizontal videos often can't.
They command more screen real estate on mobile devices, ensuring their content stands out and holds the gaze. For instance, on Snapchat, vertical videos are viewed to the very end a staggering nine times more frequently than their horizontal counterparts.
Vertical videos are the gold standard when it comes to social media. They have been found to stir up nearly four times more engagement on Facebook and 2.5 times more on Twitter when compared to square videos.
Not to mention, they enjoy a commanding 13.8 times more visibility on Facebook.
On the visual battleground, vertical videos reign supreme. Facebook and Instagram's experimentation revealed a staggering 6% rise in views for the initial three seconds and a jaw-dropping 187% surge in viewership for at least half the video compared to wide videos.
If you're thinking about brand positioning and perception, think vertical. A striking 65% of consumers view brands that advertise through vertical video as 'more innovative.' And here's the kicker—79% of 'novice video consumers' find the vertical format more engaging.
By weaving vertical video into your brand's narrative, you're essentially aligning yourself with innovation and positioning your brand as a pioneer of cutting-edge marketing techniques.
When you consider these compelling factors, it's no wonder that vertical videos have conquered the realm of social media content.
They're not just a trend but a testament to providing a superior user experience, delivering heightened engagement, and outshining the competition on social media platforms. It's a win-win for creators and viewers alike.
Now, let's unravel the spellbinding world of user experience, where vertical video reigns supreme.
The beauty of vertical video lies in its seamless fit with mobile screen orientation. When users pick up their smartphones, they naturally hold them vertically. It's an ergonomic marriage that makes perfect sense.
No more rotating your phone or craning your neck to catch the action. Vertical videos effortlessly adapt to the user's preferred viewing posture. It's all about putting the viewer first.
User experience isn't just about convenience; it's also about delight. Vertical videos have the innate ability to captivate and immerse viewers.
They occupy more screen space on mobile devices, taking full advantage of that valuable real estate. This means your content is not just visible; it's engaging. It's like bringing the cinema to the palm of your hand.
The preference for vertical video isn't just a passing fancy; it's deeply rooted in user behavior. It's how we hold our phones, interact with content, and stay engaged.
Vertical videos seamlessly align with these behaviors. It's an unspoken agreement between creators and viewers, a harmony that enhances the overall experience.
As. a business, it's not just about embracing the latest trend; it's about future-proofing your content.
First, it's essential to understand why parting ways with horizontal video is a smart move.
The mobile-dominated landscape and the preferences of your audience are driving this change. So, it's not just about following the crowd; it's about staying relevant and delivering content that resonates with your viewers. Horizontal video isn't the best fit for mobile; mobile is where your audience is. It's like choosing a bicycle for a water race; you need the right tool for the job.
The digital landscape is in a perpetual state of flux. What's popular today might be passé tomorrow.
By embracing vertical video, you're not just keeping pace with the trend but riding the wave of what's to come in business marketing. You're showing your audience that you're in tune with their preferences and committed to delivering content that fits seamlessly into their world. It's like investing in the latest gadgets; you're ready for what's next.
Finally, vertical video is more than a format; it's a mindset. It's about embracing change, experimenting, and pushing the boundaries of storytelling.
By adopting vertical video for business purposes, you're fostering a culture of forward-thinking content creation. You're inviting your creative team to explore new possibilities, tell stories in fresh ways, and keep your brand at the forefront of innovation. It's like having a roadmap to the future of content creation.
Let's go over why you can't afford to shoot wide, horizontal videos anymore if you're serious about making an impact online.
The era of horizontal videos is gradually waning.
The world has shifted its gaze to mobile screens, and user preferences have spoken. Horizontal videos are like relics of a bygone era, where mobile-friendliness and viewer engagement were afterthoughts. The sun is setting on this format, and it's time to bid adieu.
Vertical video, on the other hand, is your portal to the future. It seamlessly adapts to the mobile-dominated world and enhances the viewer experience.
It's immersive and engaging and reigns supreme on social media platforms. By switching to vertical, you're aligning your content with the audience's expectations and preferences. It's not just a format; it's a testament to staying current and crafting content that's truly viewer-centric.
The future belongs to those who embrace change. It's not about keeping up with the times; it's about leading the way. Vertical video is the embodiment of innovation and forward-thinking.
By adopting this format, you're not just future-proofing your content but your brand. You're riding the wave of the evolution of digital storytelling, and your audience will thank you for it.
If you're ready to embark on a transformative journey and harness the immense potential of vertical video, Ricky Zollinger Media (RZM) is your trusted partner in this venture. Our dedicated experts are here to help you craft compelling vertical video content that captivates your audience, enhances your brand's positioning, and drives results.
Join us on the journey to create content that resonates, engages, and propels your brand to new heights. The future is vertical, and RZM is here to guide you every step of the way. Let's create the future of video content together.